MICE

MICE is a huge and very unique market that creates huge business and value, bringing lots and lots of different companies and industries together. MICE creates huge trade and business value, economic value, and also personal value.

Meetings: Meetings as part of MICE are held at venues like hotels, convention centers, etc. These meetings are usually large-scale as internal meetings for companies, associations, and other organizations. These are also external meetings of an organization's employees with, let's say, clients, dealers & distributors like dealers meet, etc.

Incentives: Incentives are probably the most fun part of the MICE segment. They include all types of travel rewards a company offers to individual staff, teams, or partners (e.g. affiliates). In this context, the goal of an incentive is to thank people for their outstanding performance, boost morale, or increase employee loyalty.
Incentives can take different forms depending on the company organizing them. Some may send their team for an all-inclusive weekend trip to an out-of-town resort. Others might plan a variety of activities closer to home to encourage staff to bond in an informal setting.

Conferences: Conferences are also meetings with little different objectives and larger and wider participation. Here representatives from different companies and institutions and also various professionals come together. This again involves group travel from companies. To make it more interesting, attractive, and enjoyable, tourism packages are included for all attendees the organizers.

Exhibitions: Exhibitions and trade fairs have two segments of attendees, exhibitors, and visitors. Here, group tourism is not that common or at least is quite small in size. While it is more common for exhibitors to come in groups as they come from the same organization, visitors are also sometimes in groups in the case of business visitors from companies.